Professor of Marketing at Texas State University

Raymond P. Fisk focuses on service teaching, service research, and professional service. He was Department Chair of Marketing for 12 years at Texas State and 11 years at the University of New Orleans. Ray has taught in seven countries and given more than 100 international research presentations on his research in 20 countries. His research focuses on services marketing, service design, and transformative service research. Ray has published numerous journal articles and six books including Serving Customers: Global Services Marketing Perspectives. 

In 1993, he founded the AMA Services Marketing Special Interest Group (SERVSIG) and has served SERVSIG in many other leadership roles. The American Marketing Association made him the Inaugural Recipient of the SIG Leadership Award in 2016. Ray received the 2005 Career Contributions to the Services Discipline Award from SERVSIG. In 2012, he received the Grönroos Service Research Award from the Hanken School of Economics in Finland. Recently, Ray founded ServCollab, which seeks to serve humanity through collaborative service research that diagnoses and treats humanity’s service system problems.

Keynote video preview (4 mins)